Halden
Visit Site
Identity, art direction and an online shop for Halden, built so a new chair goes live in a single afternoon.
Art direction
Photography rules Styling Retouch spec
Visual identity
Logotype Type system Colour Packaging
Websites
Design Build Shop Handover
Context
Halden makes furniture in small batches and sells it direct. Each new piece took a fortnight to get online, because the photography, the copy and the page were three separate jobs.
Outcome
The art direction fixed the photography to one set of rules, so a new chair now needs a shoot, a paragraph and a CMS entry. The last one went live the afternoon it arrived.
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Waveform
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