Flowpilot
Visit Site
Identity and a marketing site for Flowpilot, built so the team can publish a new integration page without calling us.
Brand strategy
Positioning Naming Messaging framework
Visual identity
Logotype Type system Colour Motion
Websites
Design Build CMS Handover
Context
Flowpilot connects the tools a product team already uses and runs the handoffs between them. The company had outgrown a site built in a week, and every new integration meant a ticket for someone else.
Outcome
We built the identity around a single unbroken line, then made a page system where an integration is one CMS entry. The team published four of them in the month after launch without asking us.
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